An ambassador, An icon…
Kérastase has recently announced that the universal fashion icon, KATE MOSS, will be the face of its very first styling range. The British Super Model, will represent for the first time, the image of a luxury hair-care brand.
The alliance of Kérastase’s high expertise and Kate’s audacious glamour will change the way styling is perceived, celebrating hair moving freely and the pleasure of high tech, sensual textures.
In the following Video –
On the advertising set and in the hands of her friend Luigi Murenu, studio hairdresser and Artistic Director for Kérastase Styling, the long hair of Kate was sculpted, wavy or curly, with oversized volume or free flowing energy, ever changing but always elegant. With Kérastase, her hair is more sublime than ever, revealing all the facets of this unique personality of the fashion world.
This K Manifesto signed by Kérastase and Kate Moss announces the creation of a new era in styling: the era of « Couture Styling ».
The new Kérastase products being launched and supported by Kate Moss include –
Lift Vertige, Root-uplifting gel
Mousse Bouffante, Luxurious volumissing mousse
Touche Finale, Supershine Polishing serum
Forme Fatale, Voluptuous blow-dry gel
Boucles d’Art, Sculptural curls aqua-mousse
Spray à Porter, Toulsed effect spray
Laque Couture,Micro mist fixing lacquer
Gloss Appeal, Instant shine top coat for hair