Established in 1990, L’Oréal Professionnel Portfolio is exclusive group of top British hairdressers who have been recognised for their creativity and expertise in the field of professional hairdressing. Renowned for outstanding technical skills, as well as their artistic flair, these eminent hairdressers share a common goal: to consistently raise the profile of the British hairdressing industry.
As keen competitors in national and international events, the cutting, colouring and styling skills of these acknowledged experts inspire hairdressers world-wide. Their stage work is complemented with style shots and profiles in magazines and they are journalist’s first point of call when searching for advice on new products or hair care. Recognised by the industry, members also appear on radio and television in a variety of shows, especially those relating to fashion, beauty and the salon industry.
L’Oréal Professionnel works closely with the fashion industry to keep hair colour and styling inspirational and at the forefront of emerging beauty trends, and L’Oréal Professionnel Portfolio teams work backstage with designers at London Fashion Week, On|Off, Fashion Fringe, the Fashion in Motion shows at the V&A Museum, Central Saint Martin’s MA & BA Graduate Shows and Graduate Fashion Week.
Established Portfolio members also play a key role in passing on knowledge to the next generation both in the UK and around the world. Many teach specialised classes at the L’Oréal International Academies in London and Manchester, regarded as centres of excellence for hairdressing education. Courses are also held at numerous regional venues around the country. Students and qualified stylists come from the UK and abroad to learn new techniques and to be inspired.
In 1998, L’Oréal Professionnel introduced the first ever Colour Specialist which is an advanced technical qualification in professional hair colouring. The course teaches advanced colour technicians all they need to know to create perfect colour every time, and also the skills needed for colour correction work. L’Oréal Professionnel Portfolio salons have a Colour Specialist graduates managing their colour teams.
A visit to a L’Oréal Professionnel Portfolio salon is always a pampering and enjoyable experience as customer care is a top priority. Full client consultations and follow-up care are key to each salon’s philosophy and every staff member is expected to adhere to the highest standards of hairdressing and customer service.
Combining artistry and vision with constantly evolving technical skills and an exceptional level of service, members of L’Oréal Professionnel Portfolio truly represent excellence in hairdressing.