L’Oréal Professionnel broke new ground with INOA, L’Oréal Professionnel’s first no ammonia, permanent hair colour – and now they’re bringing us another amazing and innovative new smartphone app, INOA Colour Capture.
Using augmented reality and geolocation technology, INOA Colour Capture sends users on a mission to capture thousands of virtual INOA colour bubbles in participating salons across the UK and Ireland. By capturing a bubble, consumers can win a luxurious INOA Hair Colour service or a fantastic INOACOLOUR CARE sample pack at all participating salons.
The Zappas Salons
On September 3rd, thousands of these bubbles will be released across the UK and Ireland where consumers will be able to capture virtual bubbles on their mobile phones in three exciting ways.
Read more about it on the L’Oreal Official Press Release