Introducing Kérastase L’incroyable Blow Dry

NEW: ‘Miracle’ Reshapable Heat Lotion at Zappas Hair Salons, Hampshire & Berkshire

Have you ever wanted a hair product that allows you to keep changing your style without having to wash your hair and start all over again?  It’s arrived in the form of Kérastase’s L’incroyable Blowdry Lotion which is now available to buy from Zappas hair salons priced at £21.

L’incroyable blowdry’s shape memory allows you to style and restyle in minutes.  This means going curly, straight and curly again without reapplying the product.  The lotion reactivates with the use of heating tools and works even at low temperatures.  It offers thermo protection of up to 230ºc and controls frizz for 96 hours in 80% humidity!

Check out some of the fabulous styles created by session stylist Luigi Mureno using Kerastase L’incroyable Blowdry on model Anja Rubik… After all, one look is never enough!